Exam milestone redo

Milestones

Step By Step Plan - 

Start date should be summer first week of July to introduce the game through social media such as Facebook, Twitter and Instagram. Also the hashtag - #BigFreeze.

Last week of July - A review of the popularity of the Big Freeze and how it’s doing on the social media e.g. Shares, comments, likes, dislikes.

September - First Release of the first look of the game. E.g. Posters published online on Instagram. Facebook, Twitter as well as Snap Chat.

A review of the first look mid-September. Idea of popularity what is expected.

Last week of September Sponsorships with sports drinks such as Lucozade. Will create more awareness also the giveaway will be shown on the bottle allowing more people to be interested as well.

October- Promo/ trailer of the game is published through social media- Twitter, Instagram, Facebook using the hashtag - #BigFreeze

Review of this and the popularity.

November. Gizmo Games visits games stores – HMV, GAME stores to introduce target audience/ look at the game

1^st Week of November. Introduce Competition/Giveaways via social media. This will boost popularity of the game and get more people involved.

Campaign Analysis

Key Areas I Need To Work On:

Final Section Of Exam

• Break the Campaign down

Case Studies

Theories

Comparisons 

Posting time on social media related to target audience? 
teens after school 

Campaign Analysis Example

Gucci Humour

Mindmap

LO2: Social Media Globalisation and Moral Panics

Moral Panic- When the mass media stir something up on something that may have a negative impact on society e.g. saying something is bad for society. Stanley Cohen (1972)
Folk Devil- Demonising one.

How can this be linked to the use of new technologies and society?
Social media leads to grooming, taking photos that may negatively be used, revenge porn.
Cyber-bullying - Bullying behind screens. Trollying online - constant bullying.
Self-Harm
Promting Anorexia
Destroying Careers- People dont see the negative impact of social media.

What media text and technologies have caused a moral panic?
GTA - drugs, prostitutes, steal cars
Facebook, Snapchat, Twitter
Fast and Furious

http://www.spiked-online.com/newsite/article/the_hysteria_over_trolls_is_a_classic_moral_panic/13890

• This article is present the impact that moral panic is having

'A moral panic occurs, he said, when ‘a condition, episode, person or group of persons become defined as a threat to societal values and interests’. A moral crusade, fuelled by ‘media sensationalism’, is then launched against these allegedly threatening ‘deviants’, he said, until they loom large in the public mind as ‘folk devils’ whose behaviour poses a threat to public safety or moral norms.'

I agree with moral panic through ways in which social media can be negative for you rather than positive.Cyber-bullying /Trolling.

Starter: 20/10/2017

CrowdFunding- Giving/Presenting an idea through social media in order to be funded throguh people getting ivloved.Global vilage where everyone can communicate with each other all over the world fast through media tech.

CrowdSourcing Gaining funding such as equipment for a product throgh fast media tech such as Global vilage.

LO2: Crowdfunding and Crowdsurfing

Crowdfunding and Crowdsurfing


To apply the concept of globilisation to crowdfunding (M).

 CrowdFunding- Giving/Presenting an idea thorugh social media in order to be funded throguh people getting ivloved.Global vilage where everyone can communicate with each other all over the world fast through media tech.

Crowd Sourcing - Gaining funding such as equipment for a product throgh fast media tech such as Global vilage.

Globilaisation- 

Process of International Intergrating arising form the interchange and exchange of products, popular culture. 

Globalisation is also seen as a way in which international boundaries that once excited are broken down by the advent of new technologies.

(Web 2.0 and Social Media).

Globalisation

Fast Food Branch

Mcdonalds

KFC

Bollywood Industry

Through Web 2.0 Interactive Web

- Potential for global audience owning methods of distribution e.g. Internet , VOD.

Global Vilage- The Idea that physical boundaries between countires appear smaller owing to new media tech, World is one big village where everyione can communicate to each other in an instant. Marshall McLuhan (1964)

Kick Starter

-Founded in 2009

- Allow people to be able to gian finance/funding of a product.

Products in need for funding are products such as:

Watches

Crowd Surfing Tools

Needle 

Field Agent

Fidget Engage

What Tools Were Used? (Onlimne, Social Media).

What Funding Was Generated?

Was It Successful?

How was it Advertising?

Vine Video