Starter 29/09/17 Vine Videos

What is the longtail?
Where niche artist collectively  make the same as mainstream hit makers
Who came up with the theory?
Chris Anderson
What is the debate about it now we are ruffly 10 years on?
Debating since mainstream media is domating 


VINE VIDEOS

Vine originally introduced Vine to encourage creativity among users.Vines are 6.5 second videos.

This article is about ways in which companies have used vine in their twitter marketing. 

Companies have used vine as a quick marketing technique.

Task Create a 6.5 second vine teaser for 'Lazer' 

LO1: Undrstand how online and social media products are used

Long Tail Theory (Chris Anderson 206)
collectively over time niche artists can make as much as those who are popular. This is due o social media. Before social media this was not accesable.
Old music is becoming more popular in todays day.

PARTYNEXTDOOR 

BTS

Is Longtail Good for musicians?

Yes

Not like many years ago where niche popular audience

Starting Unit 6

Social Media



Professional use of social media:

• Business
• Advertising
• Political views - No inflammatory words about political.
• Political Induvidual use

Personal Use:

• Communicatign with a large audience.
• Quizes 

Wikinomics = Business model of the way the internet has changed economics,buying, marketing and selling products.
Tapscott and Williams(2006)- Business made in the way in which the internet has changed economics. Its chanegd Economics, Marketing and Selling.However, has led to prise of prosumer e.g. music. Funded by Crowdfunder and Kickstarter.
E.g Amazon 
Social Media Channels:
Twitter, Facebook, Instagram, Tumblr, Pintrest, Reddit, Blogger , Tinder, Google plus, Youtube, Whatsapp, Soundcloud, Viber, 9gag, Skype

Write how media professionals/producers use the channel/tool- example. 

Apply the concept of wikinomics to an example of a real media business or industry:
Amazon
Souncloud

Structure of Exam - Unit 6

2 Sections

1= Theoretical
2= Practical

Covering

1.How online and social media products are used.(10 Marks)

2.The impact of social media and globalisation on media audiences and producers.(10 Marks)

3. Understand how global industries use social media(10

 Marks)

4. Know how to plan and manage a social media campaign (30 Marks)