Exam milestone redo

Milestones

Step By Step Plan - 

Start date should be summer first week of July to introduce the game through social media such as Facebook, Twitter and Instagram. Also the hashtag - #BigFreeze.

Last week of July - A review of the popularity of the Big Freeze and how it’s doing on the social media e.g. Shares, comments, likes, dislikes.

September - First Release of the first look of the game. E.g. Posters published online on Instagram. Facebook, Twitter as well as Snap Chat.

A review of the first look mid-September. Idea of popularity what is expected.

Last week of September Sponsorships with sports drinks such as Lucozade. Will create more awareness also the giveaway will be shown on the bottle allowing more people to be interested as well.

October- Promo/ trailer of the game is published through social media- Twitter, Instagram, Facebook using the hashtag - #BigFreeze

Review of this and the popularity.

November. Gizmo Games visits games stores – HMV, GAME stores to introduce target audience/ look at the game

1^st Week of November. Introduce Competition/Giveaways via social media. This will boost popularity of the game and get more people involved.

Campaign Analysis

Key Areas I Need To Work On:

Final Section Of Exam

• Break the Campaign down

Case Studies

Theories

Comparisons 

Posting time on social media related to target audience? 
teens after school 

Campaign Analysis Example

Gucci Humour