Comentator Alka Marwaha (2009) - Watching tv is increasingly being intergrated with social networking, via screens such as the smart tv, smart phones, tablets and laptops.
http://news.bbc.co.uk/1/hi/programmes/click_online/9640887.stm
Apps want you to check in and share your thoughts on what your watching.
E.g. Disney- Quizes
Zeebox allows you to interact through recent tweets facts etc. - Web 2.0
Miso
GetGlue
Tv show allow audience to be contestants on the show through tablets, phone etc.
Summary
Know one only watches to interact but second screening.
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